Otterbox

OtterBox Rebrand

Otterbox is a leading brand in protective phone cases, but originated as a producer of dryboxes for outdoor sporting. The intention behind the Otterbox name was to portray the fun, playful, and energetic nature of Otters. As they begin to break back into the products that are both relevant to the consumer and enable adventure, the objective is to freshen and modernize their look.

 

Brand Application

hat.jpg
OBMetalCup.jpg
 

The color of the packaging indicates the color of the case.

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Topography is used as a design element. The pattern represents the brand’s desire to be there for you both on your adventures outdoors or your daily life in the city, they will protect you everywhere you go.

OtterboxStationary.jpg
OtterboxStationary.jpg
 

OOH

otterTheBoxbillBoard.jpg
 
busStop copy.jpg
train.jpg
 

Moodboard

OtterBoxMoodboardFinal.jpg
 

Sketches

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Color and Typography

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